10 Important Things Every Seller Should Do Before Photography, Video and Listing their Property
– Deep clean the entire home before photos or showings, although we at Advere do remove trashcans and unsightly things it’s a good idea for you to make sure the space looks photo ready.
– Touch up paint and minor cosmetic repairs. We don’t like to change the integrity of what is being sold, paint touch ups and other structural depreciation will be captured as is.
– Exterior first impression. Make sure landscaping and curb appeal are well maintained, although we can remove trash cans and signs from the front yard it is recommended that you make sure the property is ready for photos and viewing.
– Stage key living areas to feel open and inviting. We offer virtual staging – it’s an inexpensive add on to your interior photos.
– Replace burnt out light bulbs and ensure consistent lighting, don’t forget lamps – lamps add dimension to photos. Sconces, table lamps, night stand lamps, floor lamps…please make sure the bulbs are working, it will make your photos look better.
– Depersonalize the space. Remove family photos, neutralize the rooms, remove specific decor that reveals your taste such as sports teams.
– Hide cords, trash cans, and everyday household items
– Prepare outdoor spaces like patios, pools, or balconies
– Hide the Life Stuff such as pet bowls, laundry, kids toys.
– Small details can make a major difference in how buyers emotionally connect with a property online and in person.
– In today’s market, first impressions happen online long before a buyer ever steps inside a home. Professional real estate photography has become one of the most important tools for capturing attention, creating emotional connection, and helping listings stand out in an increasingly competitive market.
One important factor is symmetry and visual balance. Human brains are naturally drawn to symmetrical, orderly spaces. When a room appears balanced, clean, and well-composed, it creates an unconscious psychological response that the home is:
– more spacious
– more valuable
– more “move-in ready”
– more emotionally comfortable
– Clutter, uneven staging, or distractions in the frame break that symmetry and can subtly reduce buyer interest—even if the home itself is beautiful.
Buyers scroll quickly. Strong imagery is what makes someone stop, click, and explore further. Bright interiors, clean compositions, aerial perspectives, and cinematic video tours all work together to tell the story of a property in a way that phone photos simply cannot. Great real estate media doesn’t just document a home — it creates a feeling around it.
Video has also become a major part of modern real estate marketing. From vertical reels to full cinematic walkthroughs, video helps buyers experience the flow, scale, and atmosphere of a property before they ever schedule a showing. It also helps agents build stronger personal brands and maintain visibility across social media platforms.
At Advere Media, we believe marketing should elevate both the property and the professional behind it. Whether it’s photography, aerial media, branding content, or social media strategy, strong visual marketing continues to be one of the most valuable investments an agent can make.
Leave a Reply